Pied Piper index scores Guzzi low again

May 18th, 20101 Comment »

Pied Piper Survey 2010 Motorcycle Dealer Prospect SatisfactionMoto Guzzi in the United States has unfortunately scored the lowest in the annual Pied Piper prospect satisfaction index for 2010.  This index is supposed to be a measure of how well motorcycle dealers in the US serve their prospective customers.

The study is performed by over 2000 anonymous “customers” that visited motorcycle dealers from June 2009 to April 2010.


Ducati, the most popular of Italian motorcycle brands in USA, came in first overall last year and second the year before that.

The Pied Piper prospect satisfaction index is mostly reflective of the salespeople at the dealers, not the manufacturer.  Of course, manufacturers can and often do train their dealers regarding how to sell motorcycles to prospective customers.

When looking at the scores in the Pied Piper index results, it looks more like a popularity contest for motorcycle brands in the US market.  Moto Guzzi, the oldest European motorcycle manufacturer, obviously should know a thing or two about how to train and assist dealers in properly promoting their brand and product line.  It seems reasonable to expect better results there.

On a personal note, one of the reasons I purchased my Moto Guzzi California when I bought it new in 2008, was because of the local dealer and the way they treated me and my family.  They took a lot of time to educate us regarding Moto Guzzi motorcycles in general, and made us feel at home.  I have seen them do the same with many prospective customers many times.  Other dealers we visited for other motorcycle brands were either very high pressure, or purely focused on financing instead of the actual motorcycles, or never bothered to try to help me at all!

Let’s hope for a better Moto Guzzi sales year in the US, improved support to the Guzzi dealers (we need them and want them to succeed) and a much better 2011 score on the prospect satisfaction index for Moto Guzzi!

About John Clay

John Clay is the author of MotoGuzziGuide.Com. He and his family reside in North Carolina in the United States. A graduate of the Motorcycle Safety Foundation's Experienced Rider Course, he enjoys riding and maintaining his Moto Guzzi California Vintage. John participates in local charity rides and also serves as a volunteer motorcycle marshal for one of the largest annual bicycle charity event in the Carolinas.

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1 Comment

  1. Larry Kiel says:

    I think that to a certain degree the survey is correct. I’ve owned MG’s for a number of years, and have found that often times I know more about the vehicle then the people at the dealerships I have visited.

    But too be fair, most dealers carry the Guzzi as a side to more popular and easier to sell brands. Everyone knows Honda, Kawasaki, Suzuki, and the others. I don’t know how many times I have heard “I don’t like Jap bikes.”, from other riders.

    I have always been well treated, but it is still a brand where you need to connect with other owners to find the good dealers. They are out there.

    LRKiel